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Business Communication
Business Communication

Tags: Business Communication, Foundation for Corporate Social Responsibility and Governance, Business and Economics, C.R. Reddy

Business Communication

Business Communication encompasses written, reading, oral, spoken and listening skills. Apart from a comprehensive coverage of the theoretical concepts, the book interweaves a large number of thought-provoking situations; important tips and suggestions; and anecdotal examples. With its approach and focus, the UG/PG students of business management and commerce streams and professional courses will find this book indispensable, both in full-time and distance learning programmes.
1. Basics of Communication 
2. Business Communication Management
3. Classification of Business Communication 
4. Channels of Communication 
5. Corporate and Mass Communication 
6. Business Report Writing 
7. Marketing Service Communication 
8. Communication and Listening and Speaking Skills 
9. Electronic Communication 
10. Resume Writing and career opportunity 
11. Analysis of Case Studies Objective Questions Glossary Bibliography 
Index
  • Comprehensive coverage of theoretical concepts, both in verbal and non-verbal communication. 
  • In-text exhibits of thought-provoking situations for the students to analyze. 
  • End-of-chapter exercises for the students to apply the concepts discussed in the chapter. Fifteen short cases with questions for discussion in the classroom. 
  • Dedicated chapters on Report Writing, Corporate Communication, and Marketing Communication. 
  • Special coverage on job application, resumes, group discussion, interview and career seeking.
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