Business Economics
Business Economics

Tags: Business Economics, Business and Economics, Economics, K R Venugopal, M. Ramakrishna

Business Economics

New economic policy has posed several challenges to the Indian Inc, in particular and Indian Economy in general. It has opened the doors of economy through Liberalization, Privatization and Globalization (LPG). This in turn brought competition among Indian companies through price, quality, services, work culture, business ethics, transparency and disclosures and so on. The Indian companies tried to learn the management according to western style by integrating Indian sentiments, cultural, social and economic background etc., to succeed in their attempt to sustain and grow in the Indian market. The challenges posed by the LPG have sensitized the growth of several parameters of economic development like investments, employment generation, production, productivity, gross domestic product growth, foreign currency reserves and so on. This book incorporates contemporary examples in the back drop of changed economic scenario in India and the world to make the students understand the challenges and opportunities of the present and future. Broadly the book deals with:
- Demand Analysis
- Supply Analysis
- Market Structure
- Price Policy
- Business Cycles
- Balance of Trade and Balance of Payments
- Foreign Aid

1. Demand Analysis
2. Supply Analysis
3. Market Structure
4. Price Policy
5. Business Cycles
6. Balance of Trade and Balance of Payments
7. Foreign Aid References Index

• The book is spread in seven chapters dealing with various concepts in economics and economic development.
• It includes topics from microeconomics, macroeconomics and international economics.
• Incorporates contemporary examples with respect to the changed economic scenario in India.
• Presents the subject matter in a self-explanatory style followed by end-of-the-chapter exercises comprising short and long answer questions.


Subscribe For Newsletter

"Stay up to date with the latest news, updates, and exclusive offers by subscribing to our newsletter! Join TECHSAR and be the first to know about new book releases, upcoming events, industry insights, and more. Simply enter your email address below and hit the subscribe button to start receiving our informative newsletters directly in your inbox. Don’t miss out on the exciting content and opportunities waiting for you!"