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Case Studies in Management
Case Studies in Management

Tags: Case Studies in Management, Business and Economics, Case Study Repository, Akhilesh Chandra Pandey

Case Studies in Management

This book presents practical understanding of the management problems. Broadly it is meant for the students who have basic training in management or commerce and also for those with little or no formal management background like MCA and Engineering. For management professionals, essential principles and concepts of management that are particularly relevant for understanding the problems of management are highlighted through issues for discussion. Thus, the book is of special value for undergraduate and postgraduate courses like BBA, MBA, MHRD, MIB as well as for B.Tech and MCA. The case material is sufficiently broad in scope and rigorous in coverage to satisfy any undergraduate and postgraduate courses in the field of management. Each case study provides a descriptive analysis of the critical problems faced by leading organisations. Further more, each case study is chosen to reflect and illustrate a specific problem. Each case study contains one relatively successful and the other less so in dealing with one or more of the critical issues or problems. All the case studies have been updated to reflect the latest available information of the corporate world. Issues for discussion in each case are an attempt to explore the various facets of management principles involved for solving the problem.
1. Decision Making 
2. Guidelines for Case Analysis
Case Studies 
1. H.R. Dilemma 
2. Avinash Appliances 
3. Green Industrial Products Ltd. 
4. Role Conflict 
5. Sri Krishna Paper Mill 
6. Communication 
7. Retrenchment 
8. Fake Currency 
9. Smartphone Vs. MP3 Player 
10. LCD TV 
11. Ice cream War 
12. Telecom Services 
13. LPG Companies 
14. ACT-II 
15. Tata Tea 
16. Nokia-Collective Emotion 
17. SEL 
18. Seagull Thermowares 
19. Coral Engineers 
20. Jhelum Metals and Engineering Corporation 
21. Crystal Milk Products Private Limited 
22. Telerama Company 
23. Starbucks 
24. Bajaj Pulsar: Origin of the MALE Species in Indian Bike Industry 
25. Poona Coffee House 
26. Diesel Marketing Mix 
27. Innovation at Procter and Gamble 
28. Marketing Research in Product Development: KELLOGG S 
29. Maruti 800 
30. Nirma: Brand Values 
31. Samsung: How they Did It? 
32. Shell Inc. 
33. The Tata Titans 
34. General Motors 
35. Nestle India Ltd. 
36. Serial Entrepreneur 
37. David Bruce: An Entrepreneur 
38. Philip Green 
39. Synergy 
40. ASDA 
41. General Electric 
42. Overseas Packaging Ltd. 
43. Air France, British Airways and the Concorde Disaster 
44. Jollibee 
45. Southgate Mall 
46. Ford Motors 
47. Maturing Metros 
48. Retail Sourcing Hub 
49. Pantaloon: ERP in Retail 
50. Dell Computer Corporation 
51. Promotion 
52. Lifebuoy
53. Pepsodent Vs. Colgate 
54. Sensodyne 
55. Consumer Perception
56. Celebrity Vs. Utility 
57. Parle-G 
58. Deodorant Market in India 
59. First Flight Couriers 
60. DTDC 
61. IndiGo Airlines 
62. The Water War
63. AirAsia India 
64. Mahindra & Mahindra Ltd. 
65. Amul 
66. Ajanta Biscuits Ltd. 
67. Frito Lays 
68. Energy Drinks 
69. Micromax Ad-Campaign 
70. GSK Consumer Healthcare 
71. Toyota s Crisis Communications Troubles Auto 
72. eBay Inc. 
73. Horlicks 
74. Tetra Pak Inc. 
75. Sun Pharmaceutical Industries Ltd. 
76. McDonald s Restaurants Built on Motivation
References.
  • Provides 76 cases that are sufficiently broad in scope and rigorous in coverage, in all the functional areas of management. 
  • Covers almost all the corporate sectors, with cases from as diverse as entrepreneurship, FMCG, pharmaceuticals, services, automobile, television and so on. 
  • Gives an essential background on Decision Making and Guidelines for Case Analysis as a prelude to the cases. 
  • Focuses on management of organizations in both domestic and international contexts. Provides up-to-date available information from the corporate world. 
  • All cases have Questions at the end to facilitate classroom discussion.
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