TechSar

Tags: Global Business Strategies, Method for handling Case Studies, Global Marketing, Global Business Environment, Country Evaluation, Global Planning, Global Policies, Global Business, Global Investments, Global Outsourcing, Global Buyers, Citibank in India, Hershey Chocolates Edge, Nations Strategies, LG Group, Microsoft Inc. USA, Price Waterhouse, Hindustan Graphite Electrodes

Global Business Strategies

Author : U.C. Mathur

Most countries opted market economy where, money and product sales are dependent on demand and supply paradigm rather than extraneous factors such as politics and government. The assertion needs clarification as most robust economies such as US and EU have been supporting their local businesses, thus flaunting the tenets of free or market economy. The WTO has been trying to correct the situation with other UN bodies. The book covers areas such as outsourcing, setting up international businesses, manufacturing units and international trade. Trade barriers, both tariff and non-tariff, international market segmentation, customer communication, including personal communication, advertising, sales promotion, publicity and public relation have been dealt with from global viewpoint.

Preface
Method for handling Case Studies
Global Business Strategies-an Introduction
Global Marketing
Global Business Environment
Country Evaluation
Global Planning and Policies
Multination Companies
Global Trading Strategies
Strategies for Exports and Import
Global Human Relations Management
Global Financial Plans
Global Business and the Governments
Global Investments
Global Outsourcing - Collaborations and Controls
Global Buyers
Global manufacturing and Operations
Globe Culture Diversity
Countries of the Globe

Case Study 1- Alcatel Global Strategy

Case Study 2-International Automobile Giant Ford Cars

Case Study 3- The Chrysler Turnaround

Case Study 4- The Gillette Edge

Case Study 5- Citibank in India

Case Study 6- Toyota - with Stakeholders

Case Study 7- Hershey Chocolates Edge

Case Study 8- The Samsung Saga

Case Study 9-Japan a Case Study

Case Study 10- MacDonald Worldwide

Case Study 11- Nations Strategies

Case Study 12- LG Group

Case Study 13- Microsoft Inc. USA

Case study 14 - Whirlpool a Case Study

Case Study 15- Price Waterhouse

Case Study 16- Infosys-Worldwide

Case Study 17- Hindustan Graphite Electrodes

Index

Takes the readers on hands, on mission of exploring the different aspects of global business scenario, possible India's role in gaining their rightful share in the global market.
Wide coverage of the subject, having real life, class tested case studies.
Offers a unique blend of learning the subject so vital to the country's economy with comparative ease and the needed depth for masters programmes and would help even doctoral students.
Includes strategic information on certain selected countries, how to enter their markets, the cultural situation that would help global business players to avoid from making avoidable blunders.
Deals with the cultural aspects of global business in detail. Comprehensive on the subject, uses lucid style for easy reading for global student community and other global stakeholders.

Price : $35

Discount : 20%

Selling Price : $28

Proceed to Buy

Site Breadcrumb

Global Business Strategies

Reviews(0)

Subscribe For Newsletter