1. Introduction to managerial economics
2. Demand analysis
3. Elasticity of demand
4. Theory of consumer demand
5. Demand estimation and demand forecasting
6. Theory of supply
7. Production function
8. Cost analysis and break even analysis
9. Revenue analysis
10. Objectives of firms
11. Competitive equilibrium price
12. Market morphology
13. Perfect competition
14. Monopolistic competition
15. Monopoly pricing and output equilibrium
16. Oligopoly market
17. Pricing policy and methods
18. Input output analysis
19. Concepts of national income and its measurements
20. Classical theory of employment
21. Keynes theory of employment
22. Consumption function
23. Inflation and its measurement
24. Fiscal policy, monetary policy and government – key issues
25. Business cycles: trade cycles
26. Index

• It contains ample description of different topics
• It is the blend of topics from micro- and macroeconomics
• It has application oriented approach
• Each chapter includes graphs, figures and tables to explain the concepts in an effective manner
• It contains rich pedagogy such as: Chapter Objectives, Remember Me, Case Studies in Exhibits, Summary, Key Concepts, Review Questions, Multiple-choice Questions and Assignments
• end.