This is an expansive and in-depth textbook that delves into the intricate and multifaceted process of creating pharmaceutical medicines, starting from their conceptualization all the way to their introduction into the market. This exceptional book offers profound insights into the various stages of drug development.

Within its pages, you will find a comprehensive coverage of the B. Pharm syllabus set forth by the Pharmacy Council of India (PCI). It presents a holistic view of the pharmaceutical industry, furnishing professionals, researchers, and students with a plethora of information to deepen their understanding of the potential and challenges associated with pharmaceutical product development. Undoubtedly, this book serves as an indispensable resource for individuals engaged in the pharmaceutical field, thanks to its up-to-date knowledge and practical examples.