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This book is unique in the sense that it deals not only with the key concepts of media and journalism but also the related concepts originating from public relations, advertising, marketing, time-selling, management, etc. that students need to know as part of their syllabus. Over four thousa..

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A dynamic financial system helps in the development of a country. Indian Financial System has become dynamic in the last two decades through continuous transformation. The main objectives of this transformational change are to be compatible with the ever-changing ec..

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This book covers the broad spectrum of the theory and practise of International Financial Management. The dominant approach to the development of India since opening up of its economy in the beginning of nineties has been the increasing acceptance of its policies of..

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This book introduces some of the elementary concepts and results of Linear Algebra. It explains basic concepts and techniques of linear algebra and make them accessible to the undergraduate students. The fundamental concepts of Rings, Integral domains, Fields, Ideal..

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Linear Algebra will be a very useful resource for the students and researchers who want to understand the key concepts of Linear Algebra in an easy way. This book has been divided into nine chapters with Chapter 1, 2 and 3 focusing on different types of matrices, se..

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'Organisational Conflict and its Management’ is based upon an in-depth study of various aspects of conflicts occurring in organisations and their management implications. It emphasises upon the importance of constructive management of conflict so as to realise its..

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A current state-of-the-art resource for pediatric residents, pediatricians and physicians involved in the management of neonatal and pediatric respiratory diseases. Up-to-date coverage of respiratory physiology. Acute conditions such as respiratory distress and acute respiratory..

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Electrical energy is one of the most important inputs for industrial and all round development of any country. Per capita consumption of electrical energy is a dependable indicator of the developmental level for any country. The onus for producing electrical energy ..

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The proceedings features several key-note addresses in the areas of advanced information processing tools. This area has been recognized to be one of the key five technologies poised to shape the modern society in the next decade. It aptly focuses on the tools and t..

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This volume of proceedings is a collection of research works in six main areas viz. Engineering Materials, Manufacturing Methods, Parametric Optimization, Innovative Design and Analysis, Industrial Engineering, Operations and Management. The chapters published in th..

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This volume of proceedings is a collection of research works designed for use of scientists / teachers of Mechanical, Production & Industrial Engineering. In addition, it will be useful for research scholars in the area of Mechanical, Production and Industrial ..

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Information Technology skill standards provide a common language for industry and education. It provides increased portability depending on attitude and performance of the professionals. The industry recognizes IT education programs that build competency among the s..

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