TechSar

Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes..

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Sales and Distribution Management

Bholanath Dutta

Sales and Distribution Management

Bholanath Dutta

Sales management is attainment of an organization's sales goals in an effective and efficient manner through planning, staffing, training, leading and controlling organizational resources. Revenue, sales, and sources of f..

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Winning and Influencing Customers

U.C. Mathur

Winning and Influencing Customers

U.C. Mathur

Most corporate CEOs in their hearts would be thanking their competitors, as it is the competition that brings about the best in companies. Market share of companies are by far the most prized asset of any company.  To keep market share on ever increasing path ..

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Fundamentals of Sales and Distribution Management

Bholanath Dutta

Fundamentals of Sales and Distribution Management

Bholanath Dutta

This book discusses the basic and fundamental concepts of Sales and Distribution Management in a very simple and lucid manner to create better understanding on the subject. This book also includes a detail insight chain management and retail management. It covers th..

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Marketing Management

S. Ramesh

Marketing Management

S. Ramesh

This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, th..

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Consumer Behaviour

Sarmistha Sarma

Consumer Behaviour

Sarmistha Sarma

Consumer Behaviour as an academic discipline is a culmination of a number of subjects, namely, economics, marketing, anthropology, sociology and psychology. Globally, there are a number of researches carried out on consumer behaviour. The growing significance ..

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Corporate Safety Culture - Global Practices

Dr Harbans Lal Kaila

Corporate Safety Culture - Global Practices

Dr Harbans Lal Kaila

This book shall serve as a guiding light for corporate leaders, safety professionals, and individuals alike, who comprehend the utmost significance of safety in the workplace. It presents a comprehensive overview of the fundamental aspects of safety culture, offering a distinctive perspective tha..

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Card List Article

Card List Article

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Card List Article

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