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New economic policy has posed several challenges to the Indian Inc, in particular and Indian Economy in general. It has opened the doors of economy through Liberalization, Privatization and Globalization (LPG). This in turn brought competition among Indian companies..

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The book Modern Macroeconomics is adornments with illustrative examples drawing on data from Indian macroeconomy to help students relate the stark theory to the real-world situations. The book is the key reading for undergraduate students, as there are new developm..

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Managerial Economics involves an analysis of the allocation of the resources available to a firm, or a unit of management among the activities of that unit. It makes use of concepts and theories of economics and assists managers to make rational decision. The prese..

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Microeconomics: Text and Cases focuses on explaining all the important concepts of Microeconomics keeping in view the syllabus of various universities and management institutes. The book will be of immense help for the students of MBA, MBE, M.Com, MA (Economics), BB..

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Professor K Venkatagiri Gowda was an incisive thinker par excellence. His Economic analysis on the budget were very much valued by the Economists and Administrator in the Country. His work has been internationally valued as definitive and path breaking in the Area o..

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Managerial Economics covers all relevant topics under the scope and the subject matter of Managerial Economics. This book is designed to provide the theoretical and applied knowledge of economics for the students of the commerce, management and engineering streams. This book is also germane for competitive exams.