Microeconomics: Text and Cases focuses on explaining all the important concepts of Microeconomics keeping in view the syllabus of various universities and management institutes. The book will be of immense help for the students of MBA, MBE, M.Com, MA (Economics), BB..
Efficient and effective Operations/Supply Chain Management forms the key functional area in defining an organizations success in todays competitive global environment. This Symposium Proceedings focuses on the role of Analytics in Operations /Supply Chain Management..
The present volume covers a wide spectrum of issues from Governance to Ethics. What contributes to the survival of a business is its sincerity to the society. Keeping this as the core of the discussion, the book covers the topics including governance practices in In..
The objective of this book is to present a compilation of Human Resource Management case studies highlighting some of the contemporary issues and practices in the major processes of Human Resource Function. These case studies will offer experiential learning and wil..
This book is an attempt to put light on various issues and challenges in relation to Globalisation, Democracy, Culture and Communication in wake of New Communication Technologies. Different chapters in the book try to cover different areas of study which we are witn..
This book on Database Management Systems has been designed to provide an insight into the database concepts. A sincere effort has been made to present the concepts of database normalization, concurrency control, deadlock handling and recovery, etc., in a simple easy..
This book provides a comprehensive account of Information Technology (IT) applications in libraries. It will enable the students of Library and Information Science to understand the IT options appropriate for modern libraries and they will be able to manage librarie..
Modern Software Engineering weaves in some crucial, engaging and challenging aspects. These aspects are of interest to the software developer who is at the helm of many vital developments being made in the arena of software engineering. It is the art of software eng..
This book aims at supplementing current academic programmes of schools/colleges/institutes of (i) Management and (ii) Technology/Engineering and to assist in appreciating real-life practical approach in Project Management. It is hoped that educational institutions w..
"Security Analysis and Portfolio Management endeavours to provide concepts, text and cases for a course on Security Analysis and Portfolio Management, which is widely taught in the business schools around the world. It is consciously planned to help students to acquire knowledge, develop analytical ..
"The present book endeavours to help students involved in business and enterprises to enhance their communication skill. It covers syllabi of BBA and MBA courses. Salient features: • Extensive research in vocabulary–enabling the students to enhance and enrich their communication skills (both..
"This is a very timely book. With the world still reeling from the aftershocks of the global credit crunch. Professor M.S Rao offers a number of extremely useful maps to young people who need to navigate the territory of creating their own success in organizational ..
"The objective of this book is to develop an understanding of the Strategic Management process in a dynamic and competitive global environment so that students are able to perform in the changing business environment. Strategic management is the process of understan..
"If you are a student of Engineering (any branch), B.Sc./M.Sc, or Business Management (BBM/BBA/MBA) then this book is for you. It will expose you to a subject evolved at Massacheusettes Institutes of Technology, Boston, initiated by the inventor of ‘random-access ..
The book so painstakingly authored vividly encompasses all aspects of communication and their effective uses. The book no doubt would prove immensely useful to learners, planners and practitioners of mass media for socio-economic development. Ram Saran Joshi, Direct..
Scholarly, multidisciplinary, and iconoclastic, this book provides a comprehensive study of human behaviour in organisational setting, discusses the theory and principles of self-organisation, elaborates the strengths of self-organisation over command organisation, and gives a complete roadmap to..
Leaders have the power to take their organizations to great heights. The corporate leaders, therefore, need to acquire and continuously upgrade their skills, knowledge base and foresight for building and motivating their teams and creating an atmosphere for success. ..
A managerial emphasis reflects this new movement in cost accounting and expands on it by including the different costs for different purposes theme throughout the text. This comprehensive textbook covers the syllabus of B.Com, BA, BCS, BCA, M.Com, MBA, MCS, MCA, PGDB..
This book is unique in the sense that it deals not only with the key concepts of media and journalism but also the related concepts originating from public relations, advertising, marketing, time-selling, management, etc. that students need to know as part of their syllabus. Over four thousa..
In terms of overall orientation, this book has been so conceived and structured that it has followed a certain natural corollary and logical framework in comparing Indian economy with the Asian and the global economy in respect to the sectors wherein India is percei..
Entering an export business requires careful planning, management commitment, knowledge on capital and market know-how, competitive pricing strategy and access to quality products.
Export Challenges and Strategies in Indian Industry covers a wide range of topics relating to export business in India..
There are numerous challenges in India in handling the higher education system. The most compelling challenge is the shortage of effective teachers.
This book covers almost all aspects required for bringing out 21st century engineers. values, multi-disciplinary knowledge, working in a group, workin..
Financial Accounting presents the fundamental principles and concepts of accounting. Accounting conventions which are in vogue throughout the world, have been discussed in the book. Single-entry system played a very important role in accounting, which gradually pave..
The book is a collection of Memoranda of Professor K Venkatagiri Gowda mostly addressed to the Former Honble Prime Minister Shri. P V Narasimha Rao and the present Honble Prime Minister Shri. Manmohan Singh, during 1991-96.
Fundamentals of Business Communication serves as a comprehensive, up-to-date introduction to modern business communication that integrates communication theory and practice for success in business.
Unit 1 covers the fundamentals of the communication, including mean..
This book designed for students of finance, covers the explanation of financial concepts, for easy understanding of the subject. The book extensively covers the basics of finance and the areas included in the major financial decisions, investment decision, financing decision and, dividend decision. ..
This book discusses the basic and fundamental concepts of Sales and Distribution Management in a very simple and lucid manner to create better understanding on the subject. This book also includes a detail insight chain management and retail management. It covers th..
Most countries opted market economy where, money and product sales are dependent on demand and supply paradigm rather than extraneous factors such as politics and government. The assertion needs clarification as most robust economies such as US and EU have been supp..
Professor K Venkatagiri Gowda was an incisive thinker par excellence. His Economic analysis on the budget were very much valued by the Economists and Administrator in the Country. His work has been internationally valued as definitive and path breaking in the Area o..
This book extensively deals with human resource development and business growth and related aspects through comprehensive literature review and Indian case studies. The book shall be useful for students of psychology, commerce, management, and also for practising managers.
Indian Financial System explains the changing dimensions of the country's financial set-up owing to the financial sector reforms. The book assesses the Indian financial system in the light of contemporary changes that have taken place in financial markets, mutual fu..
This book is intended to serve as a textbook for Engineering and Management courses. It seeks to develop an understanding of the concepts of management and entrepreneurship. The chapters are well planned to cover basic functions of management and entrepreneurship, small scale industry, institutional support and project preparation.
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