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Managerial Economics covers all relevant topics under the scope and the subject matter of Managerial Economics. This book is designed to provide the theoretical and applied knowledge of economics for the students of the commerce, management and engineering streams. This book is also germane for competitive exams.

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This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, th..

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This book is an honest attempt to capture the entire spectrum of M&A activity and share the contours of the implementation process. From..

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This book is designed to offer a lively applied presentation of analytical and empirical tools for managerial decision-making. It employs se..

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This book presents theoretical background, comprehensive literature review, interviews, case studies, and lot of application exercises on all major topics of Industrial/Organizational Psychology. The main objective of the book is to help students to acquire knowledge..

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Consumer Behaviour as an academic discipline is a culmination of a number of subjects, namely, economics, marketing, anthropology, sociology and psychology. Globally, there are a number of researches carried out on consumer behaviour. The growing significance ..

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Steel occupies a prominent place in the manufacturing industry in India. Development of Steel Industry in India covers the Refractory Industry, Cold Rolling Industry, Sponge Iron Industry and reserves, with special attention to the export prospects, global competitiv..

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What is alignment? How can you find it? In this landmark book, leadership guru Anthony Silard shows you how to bring your life to purpose by transforming your lofty dreams into concrete, deadline-driven goals and then choosing actions on a moment-to-moment basis that are congruent with your deepest values.

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Human Resource Management: Strategic Analysis Text and Cases has been designed to provide the comprehensive knowledge about the subject. The book combines the operational as well as the strategic aspects of HRM. It presents detailed coverage of the principles ..

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Part I : Laws relating to working hours, conditions of service and employment. Part II : Laws relating to wages. Part III : Laws relating to industrial relations. Part IV : Laws relating to equality and empowerment. Part V : Laws relating to social security. Part VI : Laws r..

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The Service Sector is one of the fastest-growing sectors in India. This sector had registered rapid growth in the past decade and has left behind many other established sectors. It is a matter of great satisfaction that the services sector has been recognized for the..

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This book is unique in the sense that it deals not only with the key concepts of media and journalism but also the related concepts originating from public relations, advertising, marketing, time-selling, management, etc. that students need to know as part of their syllabus. Over four thousa..

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A dynamic financial system helps in the development of a country. Indian Financial System has become dynamic in the last two decades through continuous transformation. The main objectives of this transformational change are to be compatible with the ever-changing ec..

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This book covers the broad spectrum of the theory and practise of International Financial Management. The dominant approach to the development of India since opening up of its economy in the beginning of nineties has been the increasing acceptance of its policies of..

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'Organisational Conflict and its Management’ is based upon an in-depth study of various aspects of conflicts occurring in organisations and their management implications. It emphasises upon the importance of constructive management of conflict so as to realise its..

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This book shall serve as a guiding light for corporate leaders, safety professionals, and individuals alike, who comprehend the utmost significance of safety in the workplace. It presents a comprehensive overview of the fundamental aspects of safety culture, offering a distinctive perspective tha..

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